TD Ameritrade believes that the best returns in life are the ones that can't be measured in dollars. We were tasked with creating an NFL campaign that brought that strategy to life using Andrew Luck, the quarterback of the Indianapolis Colts (and...one of the highest paid players in the league).
To do this, we wanted to showcase what Andrew gets out of his investment in football outside of the game. Fortunately for us, this came naturally to him as he proved to be incredibly genuine, kind, and humble. Even though he's only a few years into his NFL career, he's already established himself as a role model both on and off the field. To Andrew, some of his greatest returns come from interacting with fans, his football camps and especially his book club.
During the first part of the 2015-16 NFL season, we launched a campaign for TD Ameritrade in which Indianapolis Colts Quarterback Andrew Luck shared some the greatest returns he gets out of his investment in football.
To extend this campaign, we wanted to understand what NFL fans get from their investment in their team. After interviewing hundreds of fans across the league, we highlighted three fans of the Jets, Seahawks and Texans to showcase their unexpected and powerful returns on fandom.
To push the Nike+ community to keep logging miles throughout the winter, we created Own The Elements. Runners participated by adding element hashtags to their shared Nike+ runs.
Searchable leaderboards for each element were updated daily.
We rewarded the community through a variety of badges celebrating participation, consistency and, of course, leaderboard domination.
Green Mountain Coffee is one of the most ubiquitous coffee brands in the country, but its wide availability has led consumers to believe it's nothing special. What they've never been told is that Green Mountain pioneered Fair Trade—long before Starbucks—values quality and taste above all else, and provides a wide variety of blends so everyone can discover their favorite.
To seamlessly capture this story, we shot this spot on an unconventional circular set in a single take.
The Keurig K250 allows you to make all your favorites hot beverages, exactly how you like them. To launch it, we created a TV campaign:
"Homesick" features the reusable K-Cup filter, giving our protagonist a familiar taste of home after a challenge move to a new city.
In "Seasons," we interlace all the different ways people enjoy Keurig throughout the holiday season by following the separate journeys of family members as they converge at home.
For each significant Nike Basketball shoe drop, we concepted and designed custom visuals based on the story behind the colorway being released. As soon as the images went live, they were reposted on sneaker and fashion blogs around the web.
To launch the latest and greatest iteration of the Nike Free, we let our Free-loving athletes tell us exactly why they love the Free so much.
To build anticipation for the release of the Kobe 9, nicknamed The Masterpiece, limited-edition versions of the eight previous iterations were released each week leading up to the launch.
Called the Prelude Pack, these new colorways of past years' Kobes were inspired by the events that shaped each year of Kobe's career and paired with an art style to match. For instance, the Kobe VI was influenced by Venice Beach street art which represents the year the All-Star game was played in Kobe's hometown of LA and he won the All-Star MVP.
With the launch of third-party keyboards as part of ioS 8 in Fall 2014, PopKey became the first app to provide users a library of gifs to send from right within their native keyboard. Categorized by commonly-used phrases, these quick bits of content could convey more nuanced emotions that a simple emoji.
As the first brand to partner with PopKey, Dr Pepper took a step beyond engaging with fans on social (brand to fan) and developed content that allowed Dr Pepper to become part of a one-to-one conversation between friends (fan to fan).
R/GA and Nike launched a new web presence in 2012 consolidating a myriad of commerce and brand experiences scattered across the web into one unified global system. I concepted and designed over 25 pages for the new site across Running, Basketball and Sportswear brands. Additionally, in 2013 I became the homepage lead, developing the creative for the top product stories featured on the homepage updated weekly. Here's a sampling of that work:
Rock music captured on my iPhone
Nike Running has diehard fans in the form of dedicated Nike+ superusers. We set out to share their stories and highlight them alongside our professional runners in our product features. Meet Lauren, our first spotlighted superuser and Gabe and Courtney, two of our Nike Free fanatics.
Over the course of the 2014-15 College Football season, Dr Pepper awarded over $1,000,000 in tuition to help students realize their dreams. To do this, we created a platform and campaign to inspire entries by showcasing past tuition winners living their dreams and the aspirational stories of the current year's entrants.
Nearly 70,000 students entered. Dr Pepper took over halftime at four NCAA conference championship games where eight finalists competed for four $100,000 tuition prizes.
For certain young women, it’s hard to think of Tiffany & Co. without immediately envisioning the ideal proposal. Something Blue by Tiffany & Co. provides a comprehensive wedding planning and consultation service that vows to guide her from the ring to the altar.
Student Project: Featured in CMYK Issue #50 - CMYK's Top 100 New Creatives Showcase
A complete overhaul of United Colors of Benetton rooted in establishing a global network of fashion foundries that design new lines from their regions each month.